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Understanding Your Survey Data
Understanding Your Survey Data

How to interpret your community's preferences to plan the perfect trip

Updated over a week ago

Leverage the wealth of information available post-survey to craft ideal, tailored group travel offerings. Let's delve into how these insights can streamline the trip-planning process and ensure an exceptional experience for both you and your travelers.

Accessing Survey Results

Simply log into the Portal and navigate to the Audience tab to access your survey results.

TrovaTrip audience survey data view in portal.

TrovaTrip audience survey data view in portal.

Understanding Your Audience's Preferences

  • Top Destinations: Discover the top travel destinations as voted by your community, ranked by popularity.

  • Median Budget: Determine the price point that best aligns with the majority of your audience. This will be the most important data point to consider when choosing an itinerary. Hosts who price their trips at or below the median budget are significantly more likely to confirm their trips.

  • Time of Year: The preferred travel times for your audience

  • Budget Breakdown: Understand your audience's travel budget distribution to ensure your trip pricing meets their financial expectations while maximizing your income goals.

  • Age and Gender: Demographic insights inform planning and promotion. For instance you may want to consider hosting specialized retreats, such as all-women getaways, based on your specific audience.

More responses means a better chance of successfully selling a trip. For example, 100 responses is great and can tell you a lot, but getting at least 150 will increase your chances of confirming by over 80%!

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