At the core? Small yeses lead to big commitments. Here’s the tactical breakdown of her 5-step Yes Path:
Step 1: Engage With a Story
This is your soft entry point.
Stories are where your most invested audience already spends time — and where selling shouldn’t feel like selling.
Tactical ways to execute:
Post polls related to the destination (“Would you hike this?” Yes / Absolutely)
Use sliders (“How adventurous are you feeling?”)
Ask question boxes (“What would hold you back from booking this?”)
Share behind-the-scenes trip prep
The goal isn’t to pitch. The goal is participation. Every tap on a poll or reply to a question is the first “yes.”
Consistency matters. Keep your Stories aligned with the energy of the trip you’re selling.
Step 2: Post a Poll or Question
This step moves passive viewers into active engagement.
Polls and questions:
Identify who’s genuinely interested
Create natural DM entry points
Remove the awkwardness of “cold outreach”
When someone engages, that’s your invitation to continue the conversation. No pressure. No scripts. Just curiosity.
Example:
“I saw you voted yes on Patagonia 👀 what part of the trip caught your eye?”
This is where alignment starts forming.
Step 3: Continue the Conversation in the DMs
Every DM is an opportunity to build trust. This is not mass marketing. This is high-touch community building.
Best practices:
Send voice notes or video messages when possible (adds warmth)
Ask thoughtful questions
Reflect their excitement back to them
Address concerns openly
Avoid:
Copy/paste scripts
Immediate booking links
Pressure tactics
People book when they feel seen. The DM phase is about emotional buy-in before financial buy-in.
Step 4: Nurture and Inform With a Virtual Meet-Up
Zoom calls (15–20 minutes) are reserved for serious interest.
This is where:
Big questions get answered
Investment concerns get clarified
Confidence gets built
Seeing your face, hearing your voice, and feeling your energy builds trust fast —especially when someone is investing time, money, and vacation days.
Keep it conversational:
Ask what excites them most
Ask what’s holding them back
Walk through payment structure clearly
Reinforce who this trip is for (and who it’s not for)
At this point, they should feel like they’re already part of your travel community.
Step 5: Book the Trip
Once trust has been built, booking becomes the focus.
When you move into logistics:
Clearly explain payment timelines
Provide the link
Offer support through checkout
Follow up if needed
After they book, the relationship continues.
Ask yourself: How can you make them feel extra special now that they’ve committed?
This is where VIP treatment begins.
Why the Yes Path Works
Traditional funnels can feel transactional.
The Yes Path replaces pressure with curiosity and trust.
Small yeses → DMs → Face time → Emotional safety → Booking
These aren’t just customers. They’re your VIP Travelers. And when someone feels seen, heard, and prioritized before a financial ask, repeat bookings and referrals happen naturally.
Key Takeaway
Trips don’t fill because of follower count... they fill because of relationships.
From Story engagement to booking, the Yes Path is about guiding someone through a series of aligned, low-pressure yeses—until the final one feels easy. Because when connection leads, booking follows.
